About me

The marketing leader for the AI era

I work with founders and marketing leaders on the hardest part of growth: turning a product that works into a market that buys it. Positioning, go-to-market, launches, and building the marketing function from zero.

Today I run an advisory practice with a small portfolio of companies across AI (B2B and consumer), cybersecurity and defense. Some engagements are a weekly session with a CMO. Others are fractional, where I run marketing one to three days a week from inside the team. At one of them, ARR doubled quarter over quarter.

Before that I spent 13 years in-house. I was Lightricks' first marketing hire and grew with it from $3M to $230M in revenue. I was the first CMO at AI21 Labs, where the team went from 2 to 30 and the valuation tripled to $1.4B. In 2025 I led the global launch of LTX Model, the #1 open-source model in its category.

I live in Zichron Ya'akov and co-founded HiTech Problems (צרות בהייטק), Israel's largest tech community and one of its top tech podcasts. Most importantly, I'm a full-time dad.

Experience & milestones

• 2026 — Advisory practice, full time. Fractional CMO and advisor across AI (B2B and consumer), cybersecurity and defense, including a well-funded stealth defense startup. As fractional CMO at one client, ARR doubled quarter over quarter.
• 2025 — Led the global launch of LTX Model. Paused the practice to build and lead the AI model marketing team at Lightricks. #1 open-source audio-video model, 3M+ Hugging Face downloads in month one.
• 2024 — Founded the advisory practice. Started a boutique practice helping AI startups build marketing foundations, find traction and hire their marketing leaders. Six leaders hired for clients, all still in the role a year later.
• 2022 — First CMO, AI21 Labs. Built the department from 2 to 30, helped triple the valuation to $1.4B, and secured $282M from investors including Google and Nvidia.
• 2015 — Co-founder, HiTech Problems (צרות בהייטק). Built Israel's largest hi-tech community (180K+ members) and co-host its podcast, voted Israel's #1 tech podcast of 2021 (Geektime). Named one of TheMarker's 100 most influential people of 2021.
• 2013 — First marketing hire, Lightricks. Recruited by the co-founders. Built the performance marketing team, then a full marketing division for 7 apps and 200M+ users. Revenue grew from $3M to $230M.
• 2011 — The Hebrew University of Jerusalem. B.A. in Communications & Journalism and Philosophy. Later selected for the Hebrew University 40 Under 40 alumni list (2024).
• 2010 — SEO & Online Campaign Manager, Kidumit Group. Where it started: SEO for some of Israel's largest companies, then AdWords, e-commerce and paid social, back when people still poked each other on Facebook.

Where I think out loud

The podcast — HiTech Problems (צרות בהייטק). I co-founded one of Israel's top tech podcasts and communities — 180K+ members. Honest conversations about how this industry really works. It's how I keep my ear to the ground. Listen on Spotify, Apple Podcasts and YouTube.

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